Our Strategic Aims

Object:
The object of the Society shall be to promote, improve, develop and maintain public education in and appreciation of the art and science of choral music in all its aspects by the presentation of public concerts and recitals.

Musical
· To be a high profile musical ensemble within the community
· To consistently deliver the highest possible standard of musical performance
· To engage professional soloists and orchestras / musicians to accompany performances and therefore raise musical standards
· To offer a positive and creative environment in which opportunities exist to explore traditional repertoire in challenging ways
· To provide opportunities to learn and experience new music both as choir and audience members
· To perform exciting and innovative programmes

Membership and internal access
· To promote positive social interaction within the choir alongside a supporting and friendly environment in which to sing
· To promote membership of the choir to a diverse group of people
· To promote membership of the choir to a younger participant group.
· To have appropriate numbers within the choir to enable the successful performance of a variety of repertoire
· To develop and maintain regular participation in rehearsals


Audience and external access
· To develop a larger audience base
· To provide positive access to the choir and widen participation within the community
· To present enjoyable and educational musical performances to the community

 

Strategic Development Plan

Mission statement
The purpose of the choir is the study and practice of music in order to maintain a high standard of singing performance; to give members and audiences at concerts enjoyment of a broad range and, where possible, creative approach to music.

I. To develop a larger broader range of audience and raise the profile of the choir within the Chesterfield community and more widely in the Midlands.

II. Launch and maintain a Website to promote the choir more widely.

-Raise more awareness of the choir and its activities, including recent and forthcoming concerts
-Establish closer links with other music societies on the net
-Promote membership
-Promote ticket sales. 

III. To increase the number of choir members from current 85 to a minimum of 100 members to provide the capacity to perform larger choral works, and particularly to work and collaborate with other organisations and choirs to enable their performance in Chesterfield.

IV. Increased involvement of younger people with the choir, as singers, musicians and audience members, as they are our potential members and audience in the future.

V. To increase the choir's income through:
- increased membership
- increased fundraising
- increased sponsorship
- increased audience size
and so enable it to perform more frequently with orchestral musicians and maintain the use of high quality professional soloists and musicians in concert performances.

By increasing the choir's income, the choir will seek opportunities to fund a professionally recorded CD/tape of its performance in order to:
- promote the choir more widely
- provide an additional income stream
- advertise the choir on the radio

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